All corporations should be open to gay marriage because it...

All corporations should be open to gay marriage because it opens more possibilities for marketing and clientele. In the ad for Smirnoff from July 2013, there was a clear stance in the support for gay marriage and the news traveled fast. Shown in the ad are three pairs of drink combinations; two martini glasses, two tumbler glasses and a martini-tumbler combination. The ad was simple, eye-catching and genuine yet still tied back to the brand. The ad is one of few that supports same-sex couples through it’s creative symbolism and other corporations should do the same. Although it’s not many, a few large companies have been reported to be supportive of gay marriage. Some companies include; Apple, Google, Starbucks, Instagram, Facebook,†¦show more content†¦If its profitable too, so? Then its win-win. As transparency becomes the norm (and it will be more and more so), the usual marketing gloss will stop working. So brands, and the the people who run them and corpor ations that own them, will need to stand for something more. Many already do, through lobbying, etc. So they are indeed involved in the civic issues at hand – even if they claim their brand is not. In order for a corporation or publicly known brand to take a stance or have an opinion on something, they must test the devotion of their buyers and supporters. Unfortunately, not all businesses will be able to keep their clientele and it will create a huge loss of profit. Taking a stance can mean entering uncharted waters for many brands. A cross-functional team of key stakeholders and senior leadership should make these decisions together in line with core company values. In each and every situation, when a company decides to chose a side, there is negative feedback from multiple parties, from the anti-gay consumers, to the religious supporters who feel like if they purchase product from one of these companies that dont believe the same things they do that it means they now are in agreement, but that is not the case. If you are friends with a homosexual, it doesnt mean you are now homosexual or that you are going to run down the streets flying rainbows behind you. It just means they are important to you or you enjoy their company, just asShow MoreRelatedSex Tourism Essay4993 Words   |  20 Pages1997). As sex industry has immensely became most profitable. It almost exists in all the developing countries in one or the other form where only â€Å"sex† is been significant. As the trends towards the sex and sex tourists have been developed internationally. 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